Google Leading The Way In Advertising, Microsoft Playing Catch Up?

Google is the most popular search engine on the internet today. It’s simple functional design is a pleasing and comforting introduction to the internet, from where many millions of people are conducting their search queries this very second. Google has grown enormously since its conception, and eventual launch in the late nineties.

And eventually we get to the point Buy Google Reviews. In the past few years, we have heard of Google reporting record revenues, sevenfold increases in revenue which they attribute to the success of its contextual advertising system, Adsense, and the continuing growth of online advertising.

Advertising a product on the internet is cheap and economic. Google’s approach to advertising adopted its clean, efficient approach to online solutions, and proved immensely successful. Utilising their search engine algorithms they serve adverts

contextually, where adverts are based upon the content of a webpage. This system not only automates the process of finding the right people to display your advert, but also increases the clickthrough rate, or the number of clicks generated by the adverts.

It works out to about $50 million a year, minus foundation administrative expenses. Assuming that Google indeed allocates $1 billion to the foundation, and the foundation elects to spend it all down (foundations are only required to spend 5 percent of their assets each year), that would leave roughly $47.5 million a year for direct donations.

Why not leverage the power of Google’s search engine to solicit ideas from Google users directly? What will $47.5 million a year get you in today’s dollars? According to economist Jeffrey Sachs, director of the United Nations Millennium project, a contribution of $110 a person a year can lift a dirt-poor village out of poverty in five years.

That means a $47.5 million annual investment could move half a million people out of the world’s 1 billion desperately poor each year. And if Sachs’ five-year plan is correct, in 20 years a $1 billion allocation could potentially raise close to 2 million people out of poverty.

Leave a comment

Your email address will not be published.